Once upon a time, backlinks used to be the core ingredient of SEO. People just make up countless pages, stuffing those up with spammy backlinks linking back to their main website. A lot seems to have changed today but backlinks still remain important to page ranking. While they may not dictate the bulk part of the result like in the early days, they still remain an important part of successful SEO strategies. Today’s discussion focuses on how to get backlinks from web 2.0 sites but before we dive head-on into this, how about we shed a little light on what web 2.0 really is?
What is a Web 2.0 site?
Basically, web 2.0 refers to those websites designed to promote interaction with user-generated content as against the older web 1.0 pages which are known to only present read-only content for consumers. These web 2.0 sites allow extensive user contributions and input and are majorly centered on user-generated contents.
Notable examples of high authority web 2.0 sites are Facebook, YouTube, Tumblr, Twitter, WordPress.com and much more. These social networking sites are great for real-time discussions, dynamic learning, knowledge building and can be accessed easily anywhere, anytime. Still not seeing the link between web 2.0 and link building? Let’s move on to the next step.
Web 2.0 SEO Techniques: Getting Backlinks from Web 2.0 Sites
Because most of the web 2.0 sites are huge when it comes to authority and weight, backlinks from these sites could prove really vital to helping your sites attain top spots on search engine rankings. Wordpess.com is a DA 97 while Tumblr has DA 98 out of 100. You could see how powerful these high authority web 2.0 sites are and with these tools, you can easily generate unique backlinks to boost your ranking on search engine results pages.
How Good is the Idea of Getting Backlinks from Web 2.0 Blogs?
You should know by now that you stand to gain a lot from using web 2.0 to get backlinks to your site. One very important aspect is that you’d mostly get these backlinks for free. When you create profiles and use blogging sites like Tumblr or Medium, you can start blogging in minutes at no cost and no outreach required.
While you can also get as many web 2.0 backlinks as you want without limitations, you get to exercise total controls on these links as compared to backlinks from sites you do not own. This gives room for changes or modifications whichever way you may want in future. If ever you find the need to modify or totally remove those links in future, this can be done easily without frustrations or complexities.
Important Guide to Web 2.0 SEO Techniques: Step By Step Guide
If you want to know how to get quality backlinks and do same to boost your site’s ranking, be prepared to give in the time and work generously. You’ll have to keep a few things in mind so as to ensure the success you set out to achieve is accomplished. Before we start with this step-by-step guide, be ready to commit quality time and effort into the project. This will mean sticking to your goals and doing what needs to be done at the appropriate time. First off, let’s start with creating realistic-looking blogs.
1. Just like Google wants, be real
From Google’s own view, creating web 2.0 blog contents for the sole purpose of generating backlinks to your site may be considered a gray hat technique or an abuse of the backlinking system. Trust search engine metrics to always do as much as they can to ensure you do not get away with faking your blog content for just web 2.0 backlinks. This is why you have to get as real as possible. How then can you do this to get quality web 2.0 backlinks?
Your new page has to be as realistic as possible. It has to seem genuine or look like an authentic page that was not purposely created to generate one more backlink to your money site. You may find it hard being real but it is simple as you will find out below.
2. How to Make Realistic Web 2.0 Blogs
When you make your web 2.0 blogs appear as real as possible, it will help you avoid issues with search engine metrics and penalties that may arise from Google’s despise of the backlink abuse. The following considerations will help make your job of creating realistic-looking web 2.0 pages easier if you stick to them. One way to start is by using a standard blog style theme. Want to get into the heart of this, read on.
3. Use a standard theme
4. Always publish original contents
Remember that even though your purpose is to generate backlinks to your site, you still need to publish only original content to appear authentic when Google and Co. come crawling around. Write only high-quality content or hire writers to write the contents of your web 2.0 sites. In this way, you’d appear as an authoritative site before the search engine metrics rather than a ‘spam’ site cooked to generate spammy backlinks.
5. Link to authority sites too, not your site alone
Remember to link to other authorities in your initial posts. This may be a neutral high authority web 2.0 site like Wikipedia, About.com and other related pages and not to your competitors’ money sites. This is an essential part of the getting real aspect that you should not fail to remember to do.
6. Format properly
Because you want to run your web 2.0 site like it is a genuine interest-based platform, proper formatting is one of those things that have to go along with those discussed already. Don’t make your blog look like something conjured out of confusion whatsoever. Proper formatting with orderliness is great and will contribute to your web 2.0 pages looking real thereby providing valuable backlinks.
7. Use multimedia files
Remember to use media files in your posts. Your blog content should contain photos, animation gif or even videos. High-quality pictures or embedded YouTube videos is also a plus. Rather than have a definite amount of this in each and every post, ensure that there is a variation in each post on your blog to make your web 2.0 site look as natural as it can be.
8. Place backlinks naturally with a balance
We said already that your first few posts, 2 or 3 should link to authority sites without linking to your money site. You can then start incorporating your own web 2.0 backlinks into posts after this. Be sure to balance this along the line. You should try to create one to two neutral posts with references only to authority sites and not your site for everyone to two posts that contain backlinks to your money site. You may take it as getting backlinks from two to three posts from every five posts you choose to post on your web 2.0 blog.
9. Use a different email address for web 2.0
Creating your own backlinks by yourself is not one of those things that Google loves and since they monitor the cyberspace, they can easily track you if you use the same email you used for your money site for your web 2.0 site. Try and create a new email for this rather than use the same email you’ve used to verify your Webmaster and Google Analytics account. It is not even wise to use this as recovery email for your web 2.0. Remember to keep the boundary clear.
10. Keep those login details in an Excel file
How would you manage all of those different web 2.0 login details? Keep them secured and organized in an excel file. This will prove useful in case you may need deep links to your inner pages in the future. As a matter of fact, web 2.0 backlinks are great for deep page link building.
11. Don’t forget On-Page SEO
It is assumed that 70% of your page ranking may depend on On-Page SEO. It is therefore important to ensure that all On-Page Settings are correctly followed and in order for effective web 2.0 backlinks.
12. Use a web 2.0 site address related to your niche.
You could use online resources like NameTumbler and many others to find addresses that are truly related to your chosen niche. This is important as you’d want to choose a brandable name that will seem complementary and related to your main site.
12. Ensure the links get indexed
While many web 2.0 sites get indexed automatically, you should endeavor to check the links after one or two weeks after creating the sites. If by this time they are still yet to be indexed, you may PING them or use some premium link indexing service to get them indexed. If you will, you can also build some second or third tier backlinks to your web 2.0 for more benefits and authority.
14. Get your web 2.0 done
Once you’re good to go, compile the list of sites where you’d create your web 2.0 blogs. Generate the names making sure it is related to your niche, sign up and create your account with the names you’ve generated, set up your blogging theme and start getting your web 2.0 backlinks with original content related to your niche.
Remember we said this will need a lot of work and time on your own part, with the right amount of work and dedication, you’ll start seeing the impact of these powerful web 2.0 backlinks on your main site in due time when the traffic starts coming in.